How It Works
Google leads. AI follow-up.
Weekly reports.
01
We set up your Google pipeline.
Google Search Ads, Google Business Profile, and Local Services Ads built and managed for you. Ad spend passed through at cost, no markup.
02
Leads land in your AI inbox instantly.
Every inbound lead from Google, Yelp, or your site fires into the Servinix inbox where Maya texts back in ~30 seconds — before competitors who got the same shared lead.
03
You get weekly lead reports.
GA4 digest every week: source, volume, cost-per-lead. You see exactly what Google charges — no opaque bundled fees.
vs. Yelp, Angi & Thumbtack
Why shared leads cost more
than exclusive ones.
| Feature | Servinix Leads | Yelp | Angi | Thumbtack |
|---|---|---|---|---|
| Lead exclusivity | Yours only | Shared with 3–5 competitors | Shared with 3–5 competitors | Shared with 4–5 competitors |
| Pricing transparency | Ad spend at cost, no markup | Opaque bundled pricing | Opaque bundled pricing | $25–$75+ per lead. Dynamic, no budget ceiling. Spikes to $100+ in peak season |
| Speed to lead | ~30 sec AI reply | Manual | Manual | Manual |
| Ghost rate | Low — AI responds in ~30 sec | High | High | ~75% documented |
| Channel | Google Search, LSA, GBP | Yelp marketplace only | Angi marketplace only | Thumbtack marketplace only |
| API automatable | Yes — Google APIs | No | No | Approval-gated, limited |
| FTC actions | None | None | $7.2M settlement (2023) | None |
FTC settlement figure sourced from FTC.gov press release, May 2023. Competitor lead-sharing practices based on publicly available platform documentation and terms of service. Thumbtack ghost rate based on third-party contractor review analysis and platform community reporting.
The Number That Matters
The number no lead marketplace
will show you.
Yelp, Angi, and Thumbtack report cost-per-lead. That’s not the number that matters. At a 75% ghost rate on Thumbtack, a $50 lead costs you $200 per valid contact. On shared Angi leads at a 15% close rate, a $60 lead costs you $400 per booked job. Servinix Marketing Pro shows you cost-per-booked-job by channel — the one number that tells you where to put your next dollar.
GBP (Google Business Profile)
~$42
per booked job
Yelp
~$180
per booked job
Cost-per-booked-job figures are directional benchmarks based on third-party industry data and platform spend analysis. Actual results vary by trade, geography, and campaign quality.
Who It's For
Built for trades businesses
that are ready to grow.
You're paying Yelp $500+/mo
And you're tired of sharing leads with 4 other plumbers. Google delivers exclusive inbound demand.
You have the inbox, now fill it
Already on Servinix AI Assistant? The Lead Engine feeds Maya directly — inbound Google leads get a 30-second reply before a competitor even sees the notification.
You want to grow, not just run
The FSM core runs your business. Servinix Leads grows it. Add the growth layer when you're ready.
Pilot Pricing
Two tiers, one mission.
Know exactly where every dollar goes.
Prices are provisional — we’re finalizing with our pilot cohort. Ad spend is always passed through at cost, no markup.
Tier 1
Servinix Marketing
+ ad spend at cost · pilot pricing
- Google Business Profile setup and automation
- Review request automation (FTC-safe language)
- GBP monitoring and local ranking signals
- Peer benchmark nudges by trade and zip code
- GA4 weekly lead report — cost, source, volume
- Speed-to-lead AI routing into Servinix inbox
Tier 2
Servinix Marketing Pro
+ ad spend at cost · being finalized with pilot cohort
Everything in Marketing, plus:
- Booked-job attribution by channel (GBP vs Yelp vs Google Ads)
- One-tap spend reallocation via the Action Engine
- Review-on-paid auto-fire — fires when a job closes as paid
Booked-job attribution
Traces paid revenue back to the channel that produced it — GBP vs Yelp vs Google Ads.
One-tap spend reallocation
When GBP beats Yelp on cost-per-booked-job, a nudge lets you shift budget with one tap.
Peer benchmarks
"HVAC peers in your zip code book most jobs from GBP — yours has been idle for 90 days."
Early-Access Pilot
Honest about where we are.
Servinix Leads is in early-access pilot. Phase 0 ships Google Business Profile automation, review requests, GA4 weekly digests, and speed-to-lead routing into your inbox. Google Search Ads and LSA management follow in Phase 1–2. Marketing Pro (the Action Engine tier) is being scoped with our founding cohort — pricing is provisional at ~$349/mo. We’re onboarding a small group of founding customers — if you’re overpaying Yelp and want in, tell us.